I’ve always believed skincare should feel good — not just work. BM&Y was created to make my own daily routine feel better. Simple, reusable essentials designed to work with products I already used. Creating an enjoyable experience — use after use.
Alicia, founder
I have sensitive skin that is changing with age and so I look for products that are gentle, effective, and comfortable. Products I actually look forward to using every day.
My routine is simple:
It’s nothing complicated — just enjoyable snippets of me time.
Between Me & You began during a time when everything slowed down.
During COVID, I found myself with more time to focus on my skincare but quickly realised how inconvenient my routine was. I was constantly running out of disposable cotton pads, and replacing them wasn’t always easy. The cost added up quickly — and honestly, I was never really happy with them.
They felt thin and rough, so I’d often use three or four at a time just to get that soft, cushioned feel I wanted. More waste, more expense — and still not enjoyable to use. But I wanted something soft, comfortable, and easy to use. Something that could be used by my whole family that wouldn’t need continual replacement.
I wanted to find something better…
Between Me & You began during a time when everything slowed down. During COVID, I had more time for my skincare — but it quickly highlighted how inconvenient my routine was.
I was always running out of disposable cotton pads. Replacing them wasn’t easy, and the cost kept adding up. And honestly, I didn’t love using them. They felt thin and rough, so I’d use three or four at a time just to get that soft, cushioned feel I wanted.
More waste. More expense. And still not enjoyable.
I wanted something soft, comfortable, and easy to use. Something that worked for my whole family — without needing constant replacement. I just wanted something better…
That’s where BM&Y really began.
By collating a skincare collection that was different — super soft, cushioned, and gentle on your skin. No dragging. No harshness. Just comfort.
Customers have described our Ultra Soft cotton pads as “little cloud puffs” — which is exactly how I hoped they’d feel.
They’re also:
With the support of my partner Neil, BM&Y was launched in 2020.
I focused on how everything feels — on the skin, in your hands, in your routine. While Neil focused on practicalities, efficiencies and occasional gift box prepping.
Together, we created an environmentally friendly skincare range to be used by our family. Things that were not only better for the planet — but a pleasure to use, every single day.
Skincare doesn’t need to be complicated to be effective.
The best routines are the ones you stick to. Ones that feel easy, comfortable, and enjoyable.
BM&Y is about:
Turn your everyday routine into something to look forward to. With simple, reusable essentials that feel great.
Explore the collectionSkincare doesn’t need to be complicated to be effective.
The best routines are the ones you stick to. Ones that feel easy, comfortable, and enjoyable.
BM&Y is about:
Turn your everyday routine into something to look forward to.
Explore the collection