“The purpose – where I start – is the idea of use.
It is not recycling, it’s reuse.”
It’s true, that recycling has its place. But recycling still uses up valuable resources, whether that’s the transportation of the product or the energy and other resources in re-manufacture.
But we believe the key to sustainability is in reuse. The less we throw away, and the less we recycle the better it is for the planet.
We hold the belief that embracing a culture of reusability does not mean you have to compromise on quality and style.
Sustainable luxury is on the rise, as socially-conscious consumers insist on eco-friendly products. It truly is the future. We’ve seen it with fair trade foods and fast fashion, as they face calls to act responsibly and sustainably, and the time is coming for beauty industry. ‘Sustainable’ and ‘luxury’ are no longer mutually exclusive – show-stopping, high-quality pieces are now being made with the planets future in mind. It’s time brands incorporate biodegradable packaging, reusable products with responsibly sourced materials.
Mother Nature Approved